Saturday, October 31, 2009
Virtual Website Design for Your Business
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Basic Web Design Tips
Budget tools
On the other hand, applications like NVU are free and are made expressly for those who are new. There is another one called CoffeCup for only about fifty bucks, but it still provides a good number of ready-to-go templates for your site.
Regardless of which web editor you buy or get be certain to read the instructions carefully, either the online tutorial or the printed handbook that comes with it. Of course you do not have to understand every single operation but definitely need to learn link building, how to style text and how to position different components on the page (copy, images, links, media, etc.).
The lowdown on templates
The next thing you should do is get the skinny on Cascading Style Sheets (CSS), as mentioned above. It essentially sets up styles and other specific attributes to your website. It is relatively easy to learn and incredibly helpful because it controls how the entire site looks, feels and operates, providing a uniform and "together" appearance. With CSS, you can change both appearance and functions (such as link coloring, font type, backgrounds, etc.) with a few small changes directly in the style sheet without re-tooling all of the HTML throughout the site - and that saves a lot of work! A simple way to begin with CSS is to get a site template with a style sheet already affixed. From there you go in and experiment with it, then customize it to make it your own. You can get CSS templates from sites like Templatemonster.com, Styleshout.com and many others. Many offer free templates, while others are very inexpensive.
After you choose the perfect template that works for your company or personal image, go ahead and open it in an HTML editor, such as Dreamweaver. Be sure to have an extra copy saved elsewhere, just in case you fiddle with it too much. Virtually all templates have a home page to work from, which allows you to make variations for other pages on your site. You can do this by doing a Save As command with a different file name for every variation. But when you make a lot of pages or variations within groups of pages - some pages may be switched out regularly or seasonally - you need to properly organize these individual files.
Being organized is key
Your website is really just a bunch of these pages or files parked on a server. They need to be found, accessed and managed very easily. You should determine headings and sub-folders for all of your files. For example, if your company website is all about auto mechanics, you'll create a homepage as such, and then create sub-folders about, say, compact cars, trucks, electric cars, etc. and within those, you'll create more detailed folders. In many cases, sub-folders' titles will actually be navigation menu items for users to look at and activate.
First, create a folder on your computer's hard drive. Make a folder named AutoMechanicsSite and save it to a predetermined place. Whether you use a PC, Linux box or a Macintosh, the process is the same-just make sure to create your folder/directory in an appropriate location. Save site templates (and, as you go along, everything else) in this folder. Remember, if the template has an image folder, you will need to move or copy the contents to the "images" folder inside AutoMechanicsSite. Simply continue to place and save things to this folder, as it mirrors the hierarchy of the site on the server. All of this will be infinitely helpful and get your website up and running quickly.
Need to learn is something called File Transfer Protocol or FTP. It is simply the process of putting your pages up on a web server. It is easy to set up an FTP account with your site host. Once it is set up, a full-featured application like Dreamweaver will enable you to publish your pages directly online, after providing password and username.
Of course, to make it all pretty and shiny, you'll want to use one of various graphic design applications, such as the infinitely versatile Adobe Photoshop, CorelDraw or others. Once you put the elements together, you will be online and ready to start doing business. Now your challenge is to get people to come!
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Elements Of A Good Design
At the most basic level, there are five elements in any design:
1. Lines and linework: These terms do not refer to pen-and-ink or pencil sketches, but to borders, frames and rules. Horizontal or vertical, thick or thin, regular or irregular, they help define and delimit spaces around various elements on your pages. Good linework increases both the readability and "directionality" (see #5, below) of the design as a whole.
2. Shape: Any enclosed area, form or contour in your design is a shape. Shapes in most layouts are square or rectangular, but nothing says they must be, and circles are useful, too. You can also use images to create other, regular or irregular shapes.
3. Texture: Texture imparts a "surface" feeling, and is tactile in printed matter, so choosing the paper stock-matte, weave, coated-is a design decision, too. Textures on layouts meant for broadcast or the Internet are visual only, but still key.
4. Color: Color is probably the element that most designers are at least acutely aware of, if not schooled in. However, color is not required in many designs, and some art educators suggest creating designs without any color first. The artist, in this view, should then add only as much color as needed to enhance or complete the design. Another school of thought holds that color should be one of the first elements determined. Experience and experimentation will help every artist develop a good color sense and strategy.
5. Direction: Effectively designed layouts, in magazines or on your computer screen, usually have a sense of motion. A good design will lead the reader's eyes through the design deliberately, using color changes, shapes, linework and copy placement direct viewers' attention to what the designer wants them to see.
Balance and interest
Other considerations enter in to the process of making good design choices, such as the feelings of space, balance, action and even excitement. The important thing for young, inexperienced designers to remember is that "less is more." One can often identify the design work of a beginner by a lack of open (or "negative") space, an overdose of motion or color contrast, the proliferation of different typefaces and conflicting directionality. Rather than pull every tool and trick out of the bag, the designer needs to remember the ultimate aim of the layout, which for pages in print or on the web is quite simple: Draw the reader in so you can deliver your message.
It seems much simpler after, say, three or four years in a fast-paced, high quality, well-managed design studio. One of the simpler ways of judging a page design is to ask, Does it say "read me" when you look at it? Frankly, some print and web pages look like the backside of a rental agreement, while others seem designed to confuse the readers or test their reactions to optical illusions.
The bottom line of good design is, quite simply, to attract readers' attention, direct it in a particular way and, in concert with the copywriting, make a positive impression. It is, after all, "commercial art" at which most artists work. It becomes much easier for them to do as they learn to leave their egos out of it and simply do what is necessary, proper and effective. If they are unable to do so, perhaps they should go get one of Picasso's paintbrushes and be a different kind of artist entirely.
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Wednesday, March 25, 2009
Links to More Information and Resources
Daily Blogs on SEO/M
- Threadwatch - A popular community blog on all things search
- SearchEngineWatch Blog - SEW, operated by Danny Sullivan, is one of the most respected sources for SEO and search news inside and outside the webdev community
- SEO-Scoop - Donna Fontenot's personal and often introspective take on SEO
- StuntDubl - Todd Malicoat's SEO tips and tricks journal
- Cre8pc Blog - Kim Krause Berg presents on usability, marketing, webdev, and the search markets
- Jim Boykin's SEO Thoughts - The owner of WeBuildPages, a reknowned development and SEO shop, Jim's blog is geared to industry insiders and those who want an expert view
- Matt Cutts -
One of Google's search engineers, Matt is Google's official representative to
the SEO world - SERoundtable - Barry Schwartz's roundup of all things search related
- SEOBook - Aaron Wall's accompaniment to his excellent book on SEO
- Link Building Blog - Patrick Gavin and Andy Hagans of Text Link Ads combine for great
advice on the subject of where and how to get links to your site - Search Engine Journal - Loren Baker's collection of posts and guest writers about events
and phenomenon in SEO/M - Marketing Pilgrim - Andy Beal's journal of the search engine space and SEO events
- Google Blogoscoped - Philipp Lenssen's journal of Google events, with an SEO
bend
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Growing a Site's Popularity
Search engines are very particular about growing their ability to detect artificial manipulation and link spam, so effective SEOs who want to promote sites to the fullest extent must use natural, organic link building processes in order to have success.
The techniques and approaches described below are all ultimately designed to improve search engine rankings by growing the number and quality of links that point to a website. However, each also offers natural growth of your user base and provides visitors that come through systems other than search engines. Strangely, although the goal of SEO is better search rankings, the best sites in each industry often receive 50% or fewer of their total visitors from search engines. Why? Because if thousands of visitors are anxiously visiting your site via bookmarks, links, and direct type-ins at the address bar, you've achieved the content and status necessary to not only be ranked exceptionally well, but have visitors that know your site and want to visit, no matter what the search engines say. This methodology is particularly valuable because a site that doesn't rely entirely on search engines for traffic, ironically, has a far better chance of getting visitors through them.
- Community Building
- Press Releases and Public Relations
- Link Building Based on Competitive Analysis
- Building Personality & Reputation
- Highly Competitive Terms & Phrases
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Sunday, February 8, 2009
How You Can Make Money from Blogs
Selling ad space- Partnering with advertising networks is the easiest way to do that. You don’t have to maintain ads inventory and relationship. The model is profit sharing. You can sell virtual real estates on your blog or in the RSS feed.
Tip jar- If people find your content useful, often they will donate to encourage you to write more quality content. After all, time is one of the most precious resources that you can’t claim back. A tip jar just makes sense.
Affiliate program- The benefit is, you don’t have to maintain inventory, create the products, deliver them or provide customer support. You sell other people’s products and if people buy from you, you get a share in commission.
Writing work- You may be able to write reviews or write for other blogs.
Flipping blogs- Build a blog in a niche to a level and then sell it. This can be profitable especially if the blog has earned some kinds of income. An obvious example of how lucrative this can be is when Weblogs Inc were sold to AOL for $25 million in 2005.
Merchandising- Blogs with loyal followers are able to sell a lot of merchandise like T-shirts, mugs and other things as well. This is not as hard as you think, but it can bring another side income even if your blog doesn’t have significant readers yet. High-traffic blogs could do five-figure in merchandise alone per year.
Information products- As an information provider, you can repurpose or create information-based products and sell them for profits. Examples of info products that are highly in demand are ebooks, audio CD programs, home study courses, teleseminar and teleseminar series, seminar and its recording, and so on. The cost of delivering them is minimal, but people pay premium for high quality information, not the price of the paper of material they are printed on.
Coaching and consulting. As someone who knows what you are talking about, you will get consulting offers. I know many service professionals who successfully build their own practice by blogging.
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Dramatically Improve Your Website
10 Way to Increase Google Search Engine Rankings
Internet Marketing / Promotion
Article the Business, Marketing, Internet Marketing / Promotion, Web Design Tips and Biz Tips:
Professional bloggers who want to use a blog for commercial purposes
Business blogging- This includes existing business owners who want to reach out to their audience and generate new business for existing products and services.
Niche blogging- People who are making money through advertising and affiliate products by providing information in a niche. Instead of growing an existing business, blogging in this case is an independent endeavor.
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